Marketing Lead Opening - On demand Beauty / Home Salon StartUp, Mumbai

Designation: Marketing Lead

Location: Mumbai 

Compensation: 10 -14 lacs p.a + Equity
Experience band: Minimum 3-5 years of relevant experience

Company Profile: 3 years old & growing, Belita is India's first and biggest 'On demand home salon' with solid consumer base in Mumbai. In an - Uber-Like- model, our platform empowers beauticians to deliver great customer experience and earn far much higher than they otherwise can. The founder team (IIT Madras and MBA) patiently spent lot of time experimenting-failing-experimenting and defining the model, which is now ready for super scale. Belita has been backed by leading seed fund IndiaQuotient and many well-known angel investors. A grand vision is only as good as the execution. As customers clamour for our services and we expand rapidly, we need team to take the model and scale it in current locations and launch in many new more locations and create value for all.
 

Job Profile:

Quick Summary: 
- You will be the guardian of the Belita brand and shall derive all campaigns and launches including offline customer engagement, brand awareness and manage online platforms. 
- You will derive data driven marketing strategies and implement it along with our multiple super partners. 
- You will do whatever you need to increase the customer base and repeat ratio. We think it will mean localized marketing, activations, above the line and below the line, direct marketing, content, Social media, emailers, advertisements, referrals, etc, etc.

Who you are: 

• You love the ABC, the ATL, the BTL & the everything of Marketing & Brand communications!  
• You went to a coveted institute (We'd be doubly interested if it was any of these IIM/MICA/MDI/FMS/Fore/JBIMS/ISB/SPJain/XIC) to pursue a Masters course in Marketing & Communications
• You don't care much about ties & suits & get high (not literally) about the challenges of building the marketing piece for a disruptive business that makes a real change in the way people look at designing their homes!
• You have
• One, you fuss too much about the wrong usage of logo. 
• Two, you can't tolerate somebody not knowing your brand. 
• Three, you get high with the challenges in speed & growth and love roller coaster rides. 
• Four, you got the best education in marketing and know you are better than your CMO but stuck in hierarchy. 
• Five, you are Fast mover and quick learner.

Academic Background/Experience: Masters in Marketing Communications from Premier Institutes preferred with atleast 3-5 years of Brand management & launch experience.

To Apply: Pls ensure you mention ALL these details requested below  & send your cv to us on the email below. If you're in a mood to show off, we would love to see anything brilliant in the form of a portfolio of sorts you may want to share.

Email to: ecomm.hrinterface@gmail.com

Mentioning email subject as: Marketing Lead Opening - On demand Beauty / Home Salon StartUp, Mumbai

In the email body pls compulsorily mention:

Total Years of Experience in Marketing:

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