Chief Marketing Officer / Head - Marketing Opening, eCommerce Giant, Mumbai location

Designation: Marketing Head / CMO ( Chief Marketing Officer )

Company Profile: A fledgling giant already in the eCommerce market, this company, today employs over 1500 employees & has operations spanning 12 cities PAN India. With plans for global expansion & huge target markets, altogether with an unprecedented growth rate, they are looking for the best of talent to partner with in their growth story.

Location: Powai, Mumbai, India.

Current Ctc of Applicant should be: Between 75 lacs p.a to 1.5 Cr p.a 

Role Outline:

• Decision making Head & senior most professional in the company for Brand & Marketing functions & Communications for the Company.
• The senior most “Brand Custodian” for all Company Marketing activities & communications.
• Being the senior most leadership position, the incumbent is a key marketing resource for Company Communications & will have Heads of ATL/BTL/Digital/Design/Buying reporting into him/her, hence should have experience of atleast 5-6 years of having senior level marketing heads reporting into him/her.
• Since the hiring company is already a fledgling eCommerce business, the incumbent should possess/display attributes which border on an entrepreneurial approach that is internet generation savvy & should have a keen understanding of Internet businesses marketing in India.
• Brand identity compliance across the company & for all its products / service lines if present.
• Marketing strategy & communication brainstorming, creation & execution along with established teams.
• Managing marketing budgets for The Company & business units.
• Plan and conduct customer and market researches as & when required.
• Creating brand guidelines, framework and ensuring compliance.
• Brand Identity framework, adherence and custodianship.
• Management of Brand Properties, Alliances, Partnerships, Endorsements, etc.
• Advertising guidelines framework, adherence and creative ownership.
• Owner of Advertising budgets for The Company: Planning, implementation and monitoring. 
• Knowledge Management Framework: Indian/ Global best practices
• Web Management: Intranet/ Internet Portals of The Company corporate and all businesses.
• Other shared marketing services to support individual businesses/ functions.
• OOH assets (incl. Retail Signages).
• Events (B2B, B2C).
• Market Research.
• Brand templates for internal/ external communication
• Knowledge of communication tools, methods
• Media management [ATL/BTL].
• Understanding of company products, services and policies.
• Ability to strategise, conceptualize and execute marketing strategies.
• Ability to work with local/global teams to support development of company  brand in India & subsequently abroad.
• Sound understanding of Marketing techniques, media (all), creative and integration with Business.
• Detailed understanding of propositions, products and local market dynamics.
• The ability to pre-empt product challenges, customer likes and dislikes and building initiatives around the ‘experience’ the customer can have while choosing the company’s services.
• Understanding of the regulatory, business, social environment that the company operates in. Awareness of regulatory requirements related to brands, trademarks, general communications etc.
• Constantly working with Product teams. Keeping abreast with overall business and sharing responsibilities.
• Conducting Agency briefing sessions and evaluating their performance.

Qualifications Required:

Graduate with an MBA, with specialization in marketing, preferably from a Tier-I B-School. Qualifications above & beyond that are welcome.

Experience Required:

A minimum of 15 years of relevant work experience with proven track record of creating mega-brands in Indian and Global markets. The incumbent should be a savvy marketer and a sales experience in FMCG/Consumer Goods & Services/Internet & or Telecom. The best of networks & expertise in ATL channels, BTL being secondary but still important, is a must. Television ad spots, Broadcast Marketing, Publications, Radio, etc marketing experience is a must for atleast 4-5 years in overall experience. 5-6 years of this experience should be in Handling big teams for go-to-market activities.  

Experience in overseeing:

• Advertising Agencies
• Creative development work. 
• Agency retainer framework, budgets and monitoring
  Marketing Collateral Vendors Brand related designs, specs and procurement.
• Event Management Companies, Event deliverables & Brand Integration.
• Celebrity Management Outfits Celebrity endorsements & legal agreements.
• Design houses: National/ Global Brand design & identity development work.
• Media channels Media deal negotiations, program innovations.
• ROI analysis & effectiveness measurement of marketing budgets & activities.
• Out of the box thinking for engaging with customers & Target markets through multiple channels.
• Internet business savvy & digital marketing mastery among other things.
  

KNOWLEDGE
1. Brand Management with special skills on brand architecture, brand designs, brand design and brand compliance frameworks
2. Marketing Management with special skills on product propositions, creative development, advertising agency management, marketing budgets planning & monitoring, event management and 360 degree market activation
3. Sales Management with thorough understanding of trade channel environment and sales organisation structures
4. Good orientation of commercial system.

5. Excellent vendor/supplier networks for various Marketing related services that might be needed.

SKILLS
1. Brand Equity Management models.
2. Market research techniques.
3. Creative skills.

ATTRIBUTES / CAPABILITIES:
1. Clarity: Clear understanding of Business marketing requirements & deployment accordingly.
2. Creativity: Flexibility of thinking, and using consumer insights & competitor activities to develop innovative & extensive marketing agendas & plans for execution.
3. Objectivity: Developing objective to attain the maximum mileage in visibility at least cost.
4. Entrepreneurial Drive: Takes ownership for the task & acts decisively to achieve results
5. Leadership: Leading from the front. Inspiring & motivating others to perform.
6. Developing people: Developing skills & capabilities of subordinates. Creating opportunities for them to grow professionally.
5. Integrity: Standing up for convictions and values.
6. Team Player: Seamless working in a matrix organisation structure with dual & ambiguous reporting structures

7. Excellent rapport with Top management & company co-founders.

Target Industries: FMCG, Consumer Goods, Telecom, Internet Companies, Diversified Conglomerates, Food production & manufacture, Confectionery, etc. with large ATL/BTL footprints. 

To Apply:Pls send your word format cv with a photograph mentioning the below details to neha.asthana@hr-interface.com 

 

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Regards,
Neha Asthana  

HR Interface Corporate Services
Recruitment Par Excellence  

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