Head - BTL Marketing, ECommerce Giant, Mumbai location

Designation: Head - BTL (Marketing)

Company Profile: A fledgling giant already in the eCommerce market, this company, today employs over 1500 employees & has operations spanning 12 cities PAN India. With an unprecedented growth rate & a large target market, they are looking at the best of talent to partner with their growth story.

Location: Powai, Mumbai, India.

Ctc on offer: Upto 40 lacs p.a

Responsibilities:

• Responsible for demand/lead generation for all categories, stakeholders & geographies.
• Conceptualize different BTL activities at a locality level based on business requirements.
• Planning and executing responsive lead solutions to categories on a timely basis.
• Manage and measure effectiveness of all kind of BTL campaigns.
• Handle a team of 100 people across geographies and categories.
• Head Operations for business growth & profitability and implement the project pipe line and transitioning from start-up phase to Business.
• Implement strategies for augmenting business, identifying and penetrating new market segments.
  Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall. 
• Driving sales initiatives to achieve business goals & managing the front line sales team. 
• Establish short / long term budgets in tune with the marketing strategies for achieving business targets 
• Developing marketing calendar for special projects; maintaining the budgets & costs to the project.
• Responsible for the business development and clients and explore business potential & opportunities to secure profitable business volumes.
• Identify and develop new markets (Domestic & International) for expanding the reach of the organization. 
• Handling appropriate media selection for advertising new product launch campaigns. 
• Executing all in-house advertising activities which include developing campaign strategy, roll out plans and evaluation.
• Increase market share.
• Prepare Annual budget. 

Desired Candidate Profile:

• 10 to 15 years experience (at least 5 years in a Senior Managerial/GM role) in Customer Insights, needs & wants.
• 5-6 years of this experience should be in Handling big teams for go-to-market activities.
• From top FMCGs/Telecom Companies, etc with major focus of customer acquisition.
• Preferably few years in sales/go-to-market
• Few years in marketing activations/BTL activities
• From Top 10 B-schools only
• Working experience with large companies would be considered a plus.
• Should include a strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers. (All BTL mediums are considered: Events, Promotions, Road Shows, direct customer engagement, mailers, brochures, pamphlets, etc) 
• Strong capabilities in coordinating the supplier’s chain (i.e.: execution of creative, media, PR, events & BTL programs for existing clients and pitch new clients) IS A MUST.
• Should possess a dynamic and professional approach with extensive operational experience.
• Good knowledge of suppliers in advertising areas.
• Ability to think and manage strategically as a key member of a small and dynamic team
  Ability to select, organize and coordinate suppliers.
• Ability to build a team.
• Energetic, versatile and a creative problem-solver.
• Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail.
• Effective communications, presentation, interpersonal supervisory customer relations skills.
• Comprehensible organizational, analytical, problem solving and negotiating skills.
• Ability to exercise diplomacy and discretion, work independently and in a team of an international level.
• Ability to prioritize work.
• Exercise total confidentiality, discretion and integrity regarding information acquired through the Company. 

Target Industries: FMCG, Consumer Goods, Telecom, Internet Companies, Diversified Conglomerates, Food production & manufacture, Confectionery, etc. with large BTL footprints. 

To Apply:Pls send your word format cv with a photograph mentioning the below details to neha.asthana@hr-interface.com 

Pls mention:

Name:

Mobile No:

Email:

Current Company:

Current Designation:

Current Functional Area/All inclusive Job Role:

Total experience:

Current Industry:

How many years of experience do you have in BTL Marketing?:

On a scale of 1 to 10, pls state your expertise in BTL:

Highest Academic qualification & Institute:

Current annual ctc:

How soon can you join if selected?:

Age:

Current area of residence:

Reason you’re looking for a change:

Regards,
Neha Asthana  

HR Interface Corporate Services
Recruitment Par Excellence  

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